Tabor Communications Appoints Matt Walters as Associate Vice President of Digital Strategy
News Release: Tabor Communications
SAN DIEGO, CA – June 15, 2015 – Tabor Communications Inc., (TCI) an international media and communications company, and publishers of industry-leading online advanced computing publications including HPCwire, EnterpriseTech, and Datanami, today announced that Matt Walters has been appointed to Associate Vice President of Digital Strategy of Tabor Communications, Inc.
As AVP of Digital Strategy, Walters’ responsibilities will include direction and management of all sales, business development operations and market competitiveness.
“At every turn Matt has demonstrated not only his value of a key member of Tabor Communications, but also his leadership skills when taking on the tough challenges and responsibilities,” said Tom Tabor, CEO of Tabor Communications. “His expertise in the areas of audience development, demand generation and business development make him especially poised to take on this role. His thorough understanding of the reader-advertiser engagement is invaluable and a cornerstone of our business model. Matt will undoubtedly succeed not only in streamlining communications and coordinating efforts but also in growing our company and driving our revenue objectives.”
“Digital media is evolving, and the opportunity is in front of us to deliver new ways to engage industry drivers and problem solvers, providing them with the information and ideas that are critical to their success,” said Walters. “We have a full service solution for engaging with the key influencers in advanced IT and high performance computing, and are establishing new ways for our clients to deepen their reach with the right decision-makers at the right time. This is an exciting time to be in digital media, and it is my goal to act as a Sherpa of strategy for companies in advanced computing disciplines – to help them maximize the value of their marketing dollars, and enhance their digital marketing strategies.”
Matt Walters first joined the marketing department of Tabor Communications, Inc. in April of 2010. He was responsible for the brand development and website design from inception to launch for three new publications introduced by TCI, in addition to the execution of creative e-marketing strategies for client/partner relationships through web, print, multimedia design, and production. Following his appointment to Director of Demand Generation and Audience Development in June 2013, Walters was responsible for driving audience development and managing fulfillment on a variety of products and services in TCI’s portfolio.
Moving forward as the Associate Vice President of Digital Strategy, Walters will drive the company’s achievement of customer acquisition and revenue goals by developing forward-thinking strategies and plans that help clients drive improved business performance.
About Tabor Communications, Inc.
Tabor Communications Inc. (TCI) is a media and services company dedicated to high-end, performance computing. As publisher of a complete advanced computing portfolio that includesHPCwire, Datanami, EnterpriseTech, and HPCwire Japan, TCI is the market-leader in online journalism covering emerging technologies within the high-tech industry, and a services company providing events, audience insights, and other services for companies engaged in performance computing in enterprise, government, and research. More information can be found at www.taborcommunications.com.