Tabor Communications Further Strengthens its Digital Marketing Strategy
Matt Walters named as Director of Demand Generation and Audience Development
News Release: Tabor Communications
SAN DIEGO, CA. – June 11, 2013 – Tabor Communications Inc., (TCI), a leading international media, advertising, and communications company announced today the appointment of Matt Walters to director of demand generation and audience development. In his newly appointed role, Walters will drive the execution of the company’s digital marketing strategy and bolster TCI’s audience development program through the study and analysis of audience behavioral patterns, campaign analytics, and demographics profiling. Walters appointment takes place effective immediately.
“The introduction of a complete suite of digital marketing and media services to our product portfolio requires dedicated leadership to insure we continue to deliver exceptional return on investment for our clients,” said Alan El Faye, SVP, marketing and demand generation services for TCI. “Matt has demonstrated a proven ability to lead our demand generation program, and his deep understanding of audience profiling and behavior has enhanced our ability to capture, sustain, and expand our audiences. I can think of no one who is better qualified, and I have complete confidence that he will not only meet but exceed our expectations in his new role.”
“Digital marketing technologies are transforming the way we reach, engage, and deliver value to our audiences and clients alike,” said Matt Walters, director of demand generation and audience development. “It’s essential that we understand how our audiences behave in order to develop and deliver the products and services that will enhance our subscriber relationships and attract new customers for our clients. It’s an exciting career opportunity to pursue, and I look forward to assuming leadership and responsibility for the success of both of these programs.”
Walters first joined Tabor Communications Inc. in April of 2010 as Marketing Operations Manager. He was responsible for the brand development and the website design from inception to launch for three new publications introduced by TCI, in addition to the execution of creative e-marketing strategies for client/partner relationships through web, print, multimedia design, and production. Following his appointment to Sr. Manager of Demand Generation in January of 2013, Walters’ focus shifted to building and implementing TCI’s demand generation program, including email marketing, digital asset delivery, and monitoring campaign analytics. As director of demand generation and audience development, Walters is responsible for driving the company’s demand generation and audience development programs, a key element in TCI’s digital marketing strategy.
About Tabor Communications, Inc.
Tabor Communications, Inc. is a leading international media, advertising, and communications company that provides solutions, news, and information to the high performance computing (HPC), green IT, big data, HPC cloud, and digital manufacturing communities. Publisher of a complete advanced computing portfolio that includes HPCwire, Datanami, Green Computing Report, HPC in the Cloud, and Digital Manufacturing Report, other Tabor Communications companies include Tabor Advertising and Tabor Publications & Events. View the TCI corporate video presentation to learn more.