STATED AND UN-STATED GUIDELINES FOR MAXIMUM EDITORIAL COVERAGE IN HPCwire

We are The Bernhardt Agency. In the HPC community, our clients and friends know us as TBA. We are specialists in Strategic Marketing and Communications for the HPC industry. We have worked with many user and vendor organizations in placing their newsworthy success stories in HPCwire. Here's the process....

ARTICLE SUBMISSION, TECHNICAL REQUIREMENTS:

• Plain ASCII text, 76 characters across (including spaces).
• Minimize sales/sizzle copy.
• Article should focus on real news, real information. It should be as objective as possible with value to the HPCwire reader as the first priority.
• Send article via email to editor@hpcwire.com

NON TECHNICAL, UN-STATED REQUIREMENTS:

• Understand what articles HPCwire believes is of value to its readers.
• Stay current with the editors and their beat assignments.
• Understand how to make it as easy as possible for an editor to use the submitted information... knowing their terms.
• Avoid the annoyance factors. Pitches that don't hit the mark...that aren't tailored for the focus of the publication...or even pitches sent to the wrong editors are only seen as an annoyance by the editorial staff.
• Don't waste their time.
• Do not blast your press releases out in batch e-mail. Pre-pitch the editors rather than blindly sending them something.
• Know their deadlines.
• Develop a +10 year working relationship built on trust and mutual respect with the Editor in Chief.

HPCwire editors review over 2000 news releases weekly. They are deluged with new product announcements, industry trend ideas, and article ideas. Learn how to cut through all the noise and get your information to the top of the stack.

SHORT LIST OF EXPECTED PR RESULTS:

• Drives sales
• Influences stock value
• Helps recruit the best people
• Creates opportunities
• Informs buyers, partners and analysts