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| Tabor Communications Launches New Company – Tabor Marketing Services |
| News Release: Tabor Marketing Services |
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Mike Bernhardt, HPC Industry Veteran, Named Vice President and General Manager of New Strategic Marketing Communications Company
SAN DIEGO — January 30, 2007 — Tabor Communications Inc., a leading provider of strategy, information and solutions for High Productivity Computing (HPC) communities, today announced it has launched a new independent operating company, Tabor Marketing Services. Twenty-year HPC industry veteran Mike Bernhardt has been named vice president and general manager of Tabor Marketing Services, reporting to Debra Goldfarb, CEO of Tabor Communications.
Tabor Marketing Services is a strategic marketing communications and marketing support agency providing marketing expertise, strategy, counsel and tactical take-to-market programs for suppliers, end users and policy makers throughout the global HPC ecosystem.
“HPC suppliers, users and policy makers continue to face a unique and complex communications challenge,” said Bernhardt. “From corporate branding to product positioning, there is a steady demand for experienced counsel in this market segment – counsel based on a keen understanding of the HPC community, the supporting global ecosystem, and the challenge of communicating messages that resonate within the HPC community as well as externally among mainstream computing users. The Tabor Marketing Services team brings many years of street-smart experience in both HPC and mainstream enterprise computing, helping organizations articulate competitive value propositions across market boundaries, uniquely positioning this organization as an invaluable asset to the many stakeholders that comprise the global HPC ecosystem.”
Bernhardt has 30 years of high-tech marketing and communications experience, with the past 20 years focused on the HPC market segment. In 1994 he founded one of the best known and highly regarded strategic marketing agencies focused on HPC, The Bernhardt Agency, and subsequently founded Noblemen Communications, a strategic marketing agency that has worked with dozens of leading hardware, software and service companies ranging from start-up operations to billion dollar divisions of some of the world’s top corporations.
Previously, Bernhardt was a marketing director with Intel’s Supercomputer Systems Division and before that he directed marketing communications for a pioneering HPC company, Multiflow Computer.
Under Bernhardt’s leadership, Tabor Marketing Services will offer a full-service portfolio of marketing communications and marketing support products and services, including:
-Message development, validation and testing
-Strategic public relations and analyst relations programs
-Media interview skills workshops / spokesperson training
-Take-to-Market communications strategy
-Public speaking placement programs
-Public appearance coaching
-Speaker training / presentation skills workshops
-Business and technical writing support
-Podcast and Webcast production services
-Trade show and conference strategy and support
Bernhardt can be reached at mikeb@TaborMarketing.com. For more information about Tabor Marketing Services, please go to: http://www.tabormarketing.com.
About Tabor Communications, Inc.
Tabor Communications, Inc. is a leading international media, research, market intelligence, and communications company providing strategy, information and solutions for High Productivity Communities. Tabor Communications companies include Tabor Research, Tabor Marketing Services and Tabor Publications and Events. More information on Tabor Communications can be found at http://www.taborcommunications.com
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