“This unique workshop brings a fresh approach to helping corporate spokespeople understand how to both develop and deliver meaningful and memorable messages for any audience,” said Mike Bernhardt, vice president and general manager of Tabor Marketing Services. “This workshop offers invaluable tips and techniques for working with the media while helping corporate spokespeople better understand the role of the reporter. This workshop brings together the best practices accumulated over 25 years of working with corporate spokespeople.”
The new workshop is titled, “Messaging and Media Mastery: The Art of the Interview” and is conducted for small working groups of 3-6 participants. “This is not a 'text book' training program that discusses the theory of interviews. This is an interactive 'street smart' workshop that provides experiential learning for all participants.”
Participants in this workshop will benefit from a better understanding of how to develop and deliver key messages, the steps required to properly prepare for media interviews, and the dynamics of the interview process itself.
According to Bernhardt, “This is not a 'text book' training program that discusses the theory of interviews. This is an interactive 'street smart' workshop that provides experiential learning for all participants.”
Workshops can be used as general training or can be tailored to be specific to an upcoming product launch or corporate announcement. According to Bernhardt, “Many companies elect to conduct this type of training workshop a few weeks prior to going on a press tour or starting a public relations campaign.”
Tabor Marketing Services offers additional consulting services to work with clients on specific messaging documents, Q&A documents, press documents and all aspects of media relations strategy, including press tour planning and management.
For a printable flyer on this workshop, click here.
For more information on this unique workshop,
Contact: Isaac Lopez at Tabor Communications
360-576-5475 ilopez@TaborCommunications.com
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