M E D I A   K I T

What is HPCwire?

As a sign of the times, HPCwire - has changed our tag line to more accurately reflect the sentiment and challenge of high-end, data- and computation- intensive computing users. We now refer to the ""P" in HPC as "Productivity."

High Performance Computing, what many are now referring to as the 'old' definition of HPC, was the natural semantic evolution of the 'supercomputing' market, referring to the expanded and diverse range of platforms, from scalable high-end systems to COTS clusters, blade servers and of course the traditional vector supercomputers used to attack the most complex data- and computational-intensive applications. We believe one of the key mega-trends moving forward is the shift in focus towards productivity - or more precisely, how systems and technology are applied. This encompasses everything in the HPC ecosystem, from the development environment, to systems and storage, to the use and interoperability of applications, to the total user experience - all combined to address and solve real world problems.

Our use of HPC refers to High Productivity Computing, and reflects the purpose and use model of a wide range of existing and evolving architectures, and the supporting ecosystem of software, middleware, storage, networking and tools behind the next generation of applications.

We are still known globally as HPCwire - but our tag line has been modified.

HPCwire: The Leading Global Source for News and Information Covering the Ecosystem of High Productivity Computing

HPCwire is the most complete source of news and information covering the global ecosystem of High Productivity Computing, including processors, platforms, clusters, networks, storage, software, tools and applications.

With a powerful combination of direct email distribution and web site access, HPCwire is viewed by several hundred thousand professionals monthly from numerous vertical markets representing commercial, scientific and academic computing.

We started publishing in 1985 as the print newsmagazine named Supercomputing Review and today, Tabor Communications is widely regarded as an electronic publishing pioneer, having launched HPCwire in 1992. Since then, HPCwire has grown in size and stature and today, with a global reach that continues to experience steady growth, HPCwire is now acknowledged around the world as the leading source for global news and information covering the entire ecosystem of High Productivity Computing.

HPCwire is focused on providing advertisers with an innovative vehicle for reaching the desktops of the key high-end computing and IT decision makers. Unlike slow, expensive direct mail or even slower, more expensive print advertising, HPCwire's electronic distribution method and its tightly targeted demographics provide advertisers with a unique vehicle that enables them to reach the most influential HPC engineers, researchers and business executives—across all pertinent vertical markets.

HPCwire has built lasting, credible relationships with the qualified audience you need to reach most. The proven combination of HPCwire's format, image, reach, frequency and credibility is why sponsors such as: APPRO, ATIPA, CRAY, DATADIRECT, DELL, ETNUS, HP, IBM, INTEL, LINUX NETWORX, MICROWAY, MYRICOM, NEC, PATHSCALE, PENGUIN COMPUTING, PGI, SGI, SUN MICROSYSTEMS, VOLTAIRE and other HPC industry leaders rely on HPCwire to get their messages read by the right person at the right time.

"We feel more than confident that our significant investment in HPCwire directly contributed to our success in high end systems sales."

What Makes HPCwire Essential Reading?

For senior executives, business development managers, technical professionals and enterprise IT decision makers, influencers and recommenders; there is not a more relied-upon source for complete coverage of the latest developments at the high-end of the computing spectrum.

In addition to the many thousands of readers who access HPCwire via the web, many other subscribers using HPCwire's proprietary software, retrieve feature stories, industry reports, high-profile interviews and analyses, product advertising announcements and job listings from HPCwire's weekly emailed Table of Contents. The full text of these personally selected items is then delivered almost instantaneously to the reader's personal email box anywhere in the world, 24 hours a day, 7 days a week.

TARGET AUDIENCE

Who Reads HPCwire?

Our weekly, email circulation list includes senior executives, engineers and researchers at thousands of organizations such as:

What Do Our Readers Say About HPCwire?

"I have read HPCwire almost every Thursday night since its inception. I find it an extremely useful method of maintaining an awareness of the activities in the HPCC community."

"I now totally depend on it for providing me with a late breaking information... In fact, I am not quite sure how I did my job as Director of a national supercomputer center without it."

"The Naval Research Lab and the Dept. of Defense environment is in a constant state of change. Having the 'news-breaking' HPC information at my finger tips via HPCwire has saved me and my staff significant time and energy."

"HPCwire covers many of the issues that are important, obviating the need for me to read dozens of publications to keep abreast of current events."

"I endorse your efforts at HPCwire. The most exciting part is watching your product evolve as the Internet services mature."

"We keep up to date on a wide range of industry activity and rely on HPCwire as our primary source of information."

READER DEMOGRAPHICS

Influence Profile of HPCwire Readers

To better understand the influence of our readership, HPCwire frequently surveys a statistically valid sample of readers by email. Some of the more significant findings appear below.

Job Function	Readers
Chairman, CEO, President, Owner, Partner	3%
VP, GM, Director / Senior IT Decision Maker	31%
Project Leader / Sr. Researcher / Sr. Scientist	24%
Marketing, Sales Executive	10%
Engineer / Non-University Scientist	16%
Academic Affiliation	12%
Administrative Management	4%
Company's Primary Business	Readers
HPC / Supercomputing / Research Facility / National Lab	16%
Government Agency (includes .Gov and .Mil)	16%
University Research / Academic Institution	13%
Analysts, IT Media, Business Media	3%
Manufacturing Company / Covers all vertical markets	33%
Retail, Finance, Consumer	3%
Software, Applications, Development Tools	10%
HPC System Supplier (Vendor)	6%
Purchase Involvement	Readers
Authorize	24%
Recommend	33%
Specify	27%
Not Involved	16%
HPC Systems Purchasing Budget Within the Next 12 Months (Includes hardware, software, storage, peripherals, support)
Less than $100,000	24.3%
$100,000 - $500,000	24.0%
$500,000 - $1 Million	2.5%
$1 - $5 Million	19.7%
$5 - $10 Million	7.8%
More than $10 Million	11.7%

0 = Least important / 5 = Most important (Percentages show relative importance of each attribute.)
What HPC Systems Attributes Do They Consider Most Important?	0	1	2	3	4	5
Absolute CPU Performance	1.5%	2.0%	6.0%	22.2%	37.6%	30.5%
Size of Problem Capacity	0.8%	2.2%	5.9%	18.8%	32.6%	38.7%
Price vs. Performance	0.4%	2.3%	6.6%	19.5%	30.8%	40.4%
Third-Party Software	3.4%	10.4%	15.7%	30.8%	26.3%	13.3%
Development Environment	1.0%	2.0%	11.5%	32.0%	33.7%	19.7%
Ease of Use	0.5%	3.5%	14.9%	33.4%	31.7%	15.8%
Customer Support	1.1%	3.5%	1.0%	24.2%	38.4%	22.7%
Long-Term Viability of Manufacturer	1.4%	4.0%	7.1%	26.4%	34.5%	27.2%

0 = Not at all challenging; 5 = Very challenging
What Are Their Most Challenging Requirements in Running Applications?	0	1	2	3	4	5
Processing Speed	0.0%	2.6%	3.5%	19.3%	30.4%	43.7%
Memory	0.0%	2.1%	6.9%	21.6%	34.1%	35.3%
Interprocessor Bandwidth	2.5%	4.3%	11.5%	23.3%	29.6%	28.7%
External I/0 Speed	1.0%	1.1%	14.5%	28.6%	29.5%	24.4%
Storage Devices	1.7%	12.1%	17.5%	30.4%	24.0%	14.3%

What Applications Do They Run?
Commercial
OLTP / Database (Financial, Reservations, Retail, Transportation, etc.)	15.5%
Data Warehousing	16.0%
Decision Support	14.0%
Scientific / Engineering / Technical
Biotechnology / Chemistry	35.5%
CAD	32.4%
Electromagnetic	26.0%
Environmental / Geophysics	34.4%
Financial / Brokerage Analysis / Econometric Modeling	19.2%
Finite-Element Analysis	41.4%
Fluid Dynamics	42.7%
Graphics / Animation / Special Effects	60.0%
Image / Signal Processing	36.1%
Internet Applications	63.3%
Intranet Applications	42.7%
Mathematics	44.7%
Meteorology	25.8%
Nuclear	19.0%
Physics	37.5%
Reservoir Analysis	19.8%
Seismic Analysis	21.2%
Simulation	65.0%
Telecommunications	27.6%

ADVERTISING OVERVIEW

Sponsorship - Leading Solutions Provider

HPCwire offers two levels of advertising participation. One is our Open Rate, for transient, event-focused companies or those with only tangential market interest. The second is Industry Sponsor Rates, for companies whose sole or major marketing thrust is in the entire worldwide high performance computing industry. Sponsors of HPCwire are assured that their company logo/name and retrievable text will garner 57,000 impressions each week, with a far-reaching pass along circulation. This does not include impressions gained when your company's name and logo are appended to every retrieved editorial item, highlighted in rotation at the top of your Web Edition's Sponsor's First banner, and included in all of our promotional literature. Additionally, Sponsors are entitled to our lowest published rates, approximately one-half that of our Open rates.

Clearly, the greatest opportunity is to become one of HPCwire's recognized Leading Solutions Provider.

Front Page Banner

There is only one Front Page Banner (FPB) in each issue, and its top screen position ensures readership by HPCwire's entire circulation. Up to five lines of headlined text – typically utilized:

• To announce new products and exhibiting news, especially immediately before and after major trade shows.
• For important messages to the market from senior management.
• To announce new business relationships.
• To announce marketing, financial and technical achievements.
• To create high visibility and branding effects.

Features Banner

There is only one Feature Banner per issue and its position, immediately above the Features Section, provides reader visibility only slightly less than that of a Front Page Banner. It is usually utilized for the same reasons as a Front Page Banner but when another advertiser has already scheduled the FPB space.

Cluster Computing, High Performance and Vendor Spotlight Banners

These prominent positions create impact and increase awareness, especially when the section contains profound editorial content pertaining to that advertiser. This is a highly effective way to heighten interest by creating synergy between your key advertising messages and HPCwire editorial.

High Performance Advertising

This is a boxed section midway in the Table of Contents. Advertisements contain one headline and links for retrievable/click-through body copy. Ads run in four consecutive issues. Typically utilized:

• To increase reader awareness of previously published editorial items by extending their exposure for four weeks.
• To extend and reinforce the impact and readership of Front-Page and Feature Banner announcements.
• To give greater visibility to announcements of primary importance to vertical markets within the HPC industry.

Banner Specifications

• FILES: 468x60 pixels, Static or Animated GIF and JPEG formats, Size < 50K.
• Closing deadline for creative materials is each Tuesday at 5:00pm Pacific Time.

For more information or to have an account representative contact you please send a message to promote@hpcwire.com.

X-WIRE - EVENT SPECIFIC COVERAGE

X-wire refers to a TCI broadcast package offering live reporting from critical technology events - utilizing a combination of HPCwire editors and contributing editors, supplemented by a lengthy list of industry luminaries. Many X-wires include a Blog site for event specific coverage.

X-wire is uniquely branded for specific association with events (i.e.: GridWire, Bio-ITwire, SEGwire...) and offers perspectives and commentaries in addition to event-related news.

In 2006, TCI will offer X-wire live reporting from six strategic events covering topics from HPC to Grid to Service-Oriented IT.

X-wire presents a unique and powerful visibility opportunity through highly visible banner ads for a limited number of companies.

For more information on X-wire advertising, contact promote@hpcwire.com.

RECRUITMENT OPTIONS

HPC Classifieds is published by Tabor Publications & Events through our industry-leading publication, HPCwire, the most recognized and accessed news and information site covering the entire ecosystem of (H)igh (P)roductivity (C)omputing. HPCwire is the publication of choice for the global community of business and technology professionals interested in computationally- and data-intensive computing, including infrastructure topics such as software, middleware, hardware, networking, storage, tools and applications.

HPCwire delivers daily news and information, event-specific coverage from around the globe, and exclusive interviews with industry leaders on topics ranging from business and economic issues to advanced and emerging technology directions, all in a timely and easily-accessible Internet format.

With a powerful combination of email distribution and web site portal, HPCwire is enjoyed each week by several hundred thousand readers.

For more information or to have an account representative contact you please send a message to jobs@hpcwire.com.

CONFERENCES AND EVENTS

Conferences & Events Guide (Listings)

The Conference & Events Guide is the only semi-monthly email newsletter uniquely focused on conferences and events for all aspects of high-end computing, including associated vertical market events.

The Conference & Events Guide delivers information about your event to over 546,000 prospective attendees over a 90-day period. The Guide is emailed to HPCwire and GRIDtoday readers every other Tuesday, and promotes your event to a targeted audience interested in education, networking and information sharing across many market segments including academic, government, education, scientific, research, industrial and commercial.

HPCwire's Conferences & Events section is widely regarded as one of the best conference and events listings in the industry. In addition to a directory listing of events, organizers are invited to contact us regarding a Media Partner arrangement with Tabor Communications. With a Media Partner agreement, organizations will be able to take advantage of "featuring" their event in this widely reviewed section.

For advertisers, there is a highly visible banner ad available for positioning your company at the top of this well regarded and widely accessed section.

For more information or to have an account representative contact you please send a message to events@hpcwire.com.

PAYMENT TERMS

Advertising sections are prepaid. Invoices will be sent for multiple insertion orders. A Visa, MasterCard, Discover or American Express card or check payable to HPCwire is required with each invoice.