Data mining, data warehousing, decision support and knowledge discovery make up the universe of DSstar ), the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Nov 9, 1999: Vol. 3, No. 45 ***
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IN THIS ISSUE:

DATA-MINING FOR ONLINE AUCTIONS?
EXPERTS COMMENT ON META DATA MANAGEMENT
TARGET ADVERTISING SHARPENS ITS FOCUS

ANALYSIS & COMMENTARY

INCORPORATING DATA MINING IN A DYNAMIC-PRICING ARCHITECTURE
By Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

A recent phenomenon in this Internet age is the rising popularity of auctions. In contrast to buying and selling items based on a set price, auctions allow one to buy and sell goods and services at dynamically different price points. The ability for a retailer to dynamically set initial price points for their products can be a challenging task. The technical infrastructure necessary to implement dynamic price setting within an auctioning or trading application requires the interaction of several components. In this column, the architecture is described, and the ways that data mining components can be incorporated are suggested.

ARDENT SOFTWARE CONVENES SUMMIT OF INDUSTRY LEADERS TO ADDRESS META DATA MANAGEMENT CHALLENGE

Ardent Software, Inc., a leading global data management software company, announced that it will moderate a panel discussion to examine critical meta data management challenges facing organizations building data warehouses.

EMC TAKES HOME 1999 DM REVIEW WORLD CLASS SOLUTIONS AWARD

The award recognizes EMC's strategic role in helping Sears exploit the full value of its corporate information. Based on EMC Symmetrix Enterprise Storage solutions, Sears' more than six-terabyte data warehouse consolidates 18 major databases that previously ran on separate systems.

ENLIVEN MAY TAKE TARGET ADVERTISING TO THE NEXT LEVEL
By Sherman Fridman, Newsbytes

The continuing effort to match Internet advertising with receptive consumers marched another step forward with the announcement by ExciteAtHome that its wholly-owned subsidiary, Matchlogic, has developed a program based on "Enliven with TrueMatch" technology, that will enable advertisers to deliver rich media advertisements that are "precision-targeted" to consumer profiles.

PREFERENCE SQL - DATABASE QUERYING FOR DATA THAT FITS BEST TO THE USER'S WISHES
By Uwe Harms

Searching in databases for e-commerce often results in an empty answer, as not all the requirements can be fulfilled. Preference SQL now enriches database querying with the useful concept of searching the data fitting best if no perfect answer can be found. The concept provides the base for building electronic sales interfaces that behave more like natural salespersons.

ACTION ITEMS

Baan Company Announces Availability Of New Business Intelligence Suite For Comprehensive Enterprise Data Analysis And Navigation
BaanBIS enables a company to consolidate data from multiple information sources, including Baan enterprise applications, legacy systems, and external data sources, to provide a single data warehouse environment for decision support and analysis.

CCC Information Systems Expands Outsourcing Relationship With Cognizant Technology Solutions
Its agreements with Cognizant cover an expansion of data warehousing projects, and development of specialized reporting procedures for sharing information with CCC's customers.

Cognos Leads Independent Business Intelligence Vendors In Customer Mindshare
Survey.com's poll of 500 North American companies measures the popularity of major data warehousing solution businesses.

E-mine Applies Data Mining To Help Enterprises Improve Customer Relationships
Thar's gold in that thar Web! - gold in the form of data that can help e-businesses realize the promise of CRM and e-CRM (customer relationship management). SPSS Inc. announced a new analytical solution called e-mine to help organizations make real time use of the data their Web sites gather every day.

HP And HNC Retek Achieve New Level Of Performance With Retail Business-Intelligence Solution, Benchmark Test Results Demonstrate Speed And Scalability For Retail Software
Hewlett-Packard Company and HNC Retek announced benchmark results for a joint retail data-warehousing solution that offers increased speed and scalability; the solution also surpassed goals based on real-world parameters.

Informatica Corporation Rated Highest In Mindshare In Major New Study On The ETL Market
Preliminary results of a random survey of 229 companies worldwide establish Informatica Corp. as the leading independent ETL vendor in customer mindshare. Informatica is also rated highest in overall customer satisfaction of any ETL tool.

MicroStrategy Web And MicroStrategy Broadcaster Anchor $1.5 Million Deal
MicroStrategy Incorporated, provider of Intelligent E-Business software, announced that Ingenix, a UnitedHealth Group company, will deploy MicroStrategy technology to upgrade the health intelligence services it provides customers.

Cognos Announces Support For Informatica's MX2 API
By supporting Informatica's MX2 API, Cognos customers receive integration between products so they can deliver a consistent and accurate view of corporate data across the enterprise, extending the value of the data warehouse to the analytic applications.

SPSS Remodifies SPSS 10.0
SPSS's business statistics solution, SPSS 10.0, features changes in the client/server architecture, automatic backup, and the availability of running multiple windows simultaneously

QUOTE OF THE WEEK

"When locked in the information silos typically found across a company, data is virtually useless at an enterprise level."

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