Data mining, data warehousing, decision support and knowledge discovery make up the universe of DSstar, the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Oct 5, 1999: Vol. 3, No. 40 ***
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IN THIS ISSUE:

A SHORT PRIMER ON BUSINESS AND BAYESIAN ANALYSIS
IBM LAUNCHES MAJOR E-BIZ INITIATIVE FOCUSING ON BI
DATA MINING FOR WWW CUSTOMER RELATIONS MANAGEMENT

ANALYSIS & COMMENTARY

THE BASICS OF BAYESIAN ANALYSIS
By Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

Underlying many data mining approaches is the notion of a Bayesian analysis. A Bayesian approach is an elegant framework in which one can formally express initial beliefs in terms of prior probabilities and determine how these beliefs can/should change based on the data. In other words, a Bayesian approach shows how much one's belief should change after data are analyzed. In this column, I'll highlight the statistical basics of this analytical approach, provide an example, and note some cautions to be aware of.

IBM LAUNCHES MAJOR E-BUSINESS INITIATIVE EMPHASIZING BUSINESS INTELLIGENCE

IBM launched a major e-business initiative recently spearheaded by a $30 million integrated marketing campaign and backed by numerous product announcements from across the corporation.

ONLINE BROKERS WANT TO GET TO KNOW YOU, TRACK YOU AND GIVE YOU WHAT YOU WANT

Are you fed up with your broker calling during dinner to see if you want in on a hot stock? Or a little paranoid about privacy? If so, you might not like the idea of data mining, reports CNNfn staff writer Alex Frew McMillan.

BUYITNOW, INC. USING NET.GENESIS MARKETING ANALYTICS TO IMPROVE CUSTOMER RELATIONSHIP MANAGEMENT

net.Analysis' powerful data mining and correlation capabilities provide BuyItNow with the information it needs to deliver a personalized shopping experience to its existing e-customers while effectively marketing to the prospects who most resemble their best existing ones.

ORACLE, UNISYS, IBM, NCR AND HYPERION LEAD THE EFFORT TO STANDARDIZE ENTERPRISE INFORMATION SHARING INDUSTRY

The proposed standard is designed to help companies integrate e-business systems quickly and easily by supplying a common format for enterprise systems to exchange data.

ACTION ITEMS

Western Digital Receives 1999 Best Practices Award In Data Warehousing, Analytical Applications Category From The Data Warehousing Institute
KPMG Consulting nominated Western Digital for the award based on the development of the Company's Quality Information System (QIS), which serves as a single information repository and captures product information from multiple sources at multiple points in the life cycle of a hard drive.

Informix To partner With Whereonearth.com
This development will provide retailers with a mapping dashboard to provide a more visual and meaningful representation of geocoded information for analysis.

SPSS Software Featured In Data Mining And Knowledge Discovery Center Sponsored By KPMG
A joint effort between KPMG and Northern Arizona University, the CDI is a vendor-neutral site, designed to provide a forum where KPMG consultants can help clients understand and test data mining solutions in a low-risk setting.

Shanghai Baosteel Forges Ahead Into World Markets With SAS Data Mining, Data Warehousing
In a deal worth almost US$1.4 million, the Shanghai Baosteel Group has signed a multi-year agreement with decision-support software leader SAS Institute for data warehousing, data mining and on-line reporting technology and services.

ArkiData Corporation Releases Next Generation Of Its Data Auditing And Cleansing Technology
Powerful new features of Daetaective Office 6.0 make the technology much more efficient as a data cleansing technology tool. Such developmental efforts also permit the company to broaden applications of the technology to data mining and the ETL marketplace.

IBM Captures Highest Rating In Data Warehousing And Business Intelligence Systems Vendor Satisfaction And Mindshare
Survey.com, a leading eResearch services company, announced that results of the BI/DW Research Program's Data Base Solutions III (DBS III) survey clearly establish IBM as the leading data warehousing and business intelligence systems vendor in both customer satisfaction and mindshare.

Frost & Sullivan - Companies Select Data Warehouses To Create Competitive Advantage
The emergence of data warehouses as effective solutions to streamlining and facilitating business decision-making has given managers a new strategy to make sure their companies are not the ones eliminated through natural selection.

U.S. Postal Service Deploys Informatica`s PowerMart Software To Improve Customer Service Nationwide
Targeted for full deployment by 2003, the system is designed to further one of the Postal Service's most important goals: improving customer service.

NCR Selects Quadstone As Preferred Analytical Workbench In Support Of New Customer Relationship Management Solution
Strong visualization capabilities coupled with speed and scalability make Decisionhouse the ideal fit for the dynamic environment of Relationship Optimizer. Transactionhouse, the latest addition to the Decisionhouse product suite, will also have a role to play, turning masses of detailed transaction data into customer-specific behavioral information.

Equifax Dimensions To Host Two New Products To Enable Businesses To Customize Products And Services Based On "Motion Picture" of Credit Information
Equifax Dimensions uses advanced knowledge management techniques to help businesses develop more powerful credit marketing programs.

QUOTE OF THE WEEK

"These guys in the online space are now figuring out what are you reading before you bought a stock."

CONFERENCES & SEMINARS

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