Data mining, data warehousing, decision support and knowledge discovery make up the universe of D S * ( dsstar ), the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Aug 10, 1999: Vol. 3, No. 32 ***
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IN THIS ISSUE:

RESOLVING DIFFERENT ANSWERS TO THE SAME BIZ QUESTIONS
SALFORD SYS LAUNCHES NEW PREDICTIVE MODELING SOLUTION
INFORMATICA CEO ADDRESSES DS FOR E-BIZ

ANALYSIS & COMMENTARY

DIFFERENT ANSWERS TO THE SAME BUSINESS QUESTIONS: PART II - RESOLVING THIS DILEMMA
By Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

Last week in Part I, I addressed how and why different analytical approaches on the same data can yield different results - results that may not be consistent with each other. In other words, there are different answers purporting to solve the same business issue. This week in part II, I address ways to resolve this dilemma should it occur.

THE NEXT TECHNOLOGY ADVANCE IN DATA MINING HAS ARRIVED: SALFORD SYSTEMS LAUNCHES EXCLUSIVE PREDICTIVE MODELING SOLUTION

A natural alternative to Neural Networks and more conventional regression models, MARS was designed to solve problems such as how to predict credit card holder balances, insurance claim losses, and cell phone usage with superior forecasting accuracy. MARS builds its models automatically, self-tests to ensure validity, and graphically displays the effect of each important variable on the outcome.

INFORMATICA CEO ADDRESSES GROWING IMPORTANCE OF DECISION SUPPORT TECHNOLOGY FOR E-BUSINESS

The CEO of Informatica Corporation has called on companies developing their e-businesses to pay close attention to the critical analytic infrastructure requirements needed to deliver on the true promise of e-business - near real-time, personalized, one-to-one interactions with customers across the supply chain.

GOVERNOR ANNOUNCES ADVANCED SYSTEM TO MONITOR MEDICAID; KIDCARE TO RAISE EFFICIENCY, REDUCE FRAUD

Governor George H. Ryan has announced that the state will build a data warehouse to manage Illinois' $6 billion medical assistance programs.

ACTION ITEMS

Informix And Sun Provide Comprehensive Campaign Management Solution Targeted At Telecommunications Industry
This comprehensive marketing automation solution - which combines Informix's Decision Frontier product suite, Sun Microsystems' Enterprise Servers and Solaris computing platform and Paragren Technologies' campaign management software - helps telecommunications companies better understand customer behavior and deploy appropriate marketing programs.

Acxiom Corporation Introduces Upgrade To Revolutionary Data Query And Analysis Tool: Rapidus
Rapidus accesses data within each record, such as demographics, product type and purchase history, allowing the quick creation of complex segmentation and market profiles. In addition, Rapidus is closely integrated with the Solvitur Planner, a campaign planning and management tool specifically designed for database marketers.

Decisionism & Walker Sign Software Bundling Agreement
Collecting financial data from multiple financial and operational systems presents financial managers with a maze of complex time-intensive procedures. Walker's Horizon series addresses the financial management challenges, and with the addition of Decisionism's Aclue Decision Supportware, there is now a rapid solution to bring it all together into a world-class performance measurement and management solution.

The MathWorks Broadens Financial Engineering Offerings With Toolbox For Econometrics
Designed for financial engineers in such diverse fields as econometrics, risk management, portfolio management and asset allocation, option pricing, and foreign exchange, the GARCH Toolbox extends the numeric and visualization capabilities of MATLAB, providing essential tools for modeling the volatility of univariate economic time series.

QUOTE OF THE WEEK

"E-businesses don't have the luxury of analyzing information over a period of weeks or months - they've got to do it in real-time, on a customer-by-customer basis."

CONFERENCES & SEMINARS

DSstar INFORMATION

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