Data mining, data warehousing, decision support and knowledge discovery make up the universe of D S * ( dsstar ), the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** May 11, 1999: Vol. 3, No. 19 ***
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IN THIS ISSUE:

ED COLET DISCUSSES DATA MINING AS A PERSUASIVE TECHNOLOGY
GENTIA ILLUSTRATES VALUE OF JAVA DATA MINING
UNIFYING DATA WAREHOUSE AND DECISION SUPPORT DATA

ANALYSIS & COMMENTARY

DATA MINING AS A PERSUASIVE TECHNOLOGY
by Ed Colet, Virtual Gold, Inc.

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

Computing technologies and products that are intentionally designed to influence a person's attitudes and behaviors in a predetermined way are collectively known as persuasive technologies. A strict definition of a persuasive technology is something designed to change and influence the behavior of the user of the technology itself (e.g. to eat more vegetables, to stop smoking, etc). Unlike the strict definition, the influence of data mining technology often extends beyond the user of the technology itself (i.e. the end-user analyst). Unless one is mining one's own individual data, the intent of data mining tools is to influence the behaviors of others - typically consumers. Two questions arise: How might analyst-users be persuaded to act upon such patterns that they discover? And once actions are taken, how might others (i.e., consumers) be persuaded or influenced to act in "desired" ways?

INFORMIX EXTENDS RED BRICK INTEGRATION WITH CONNECTIVITY BETWEEN METACUBE AND INFORMIX RED BRICK WAREHOUSE

Informix Corporation, a technology leader in enterprise database-powered solutions, has announced at DWI The Spring Implementation Conference further integration of Informix Red Brick Warehouse into its Decision Frontier Solution Suite with the release of MetaCube 4.2, the most complete ROLAP environment for multi-dimensional analysis and administration for Informix-, Oracle- and Red Brick-based data warehouses and data marts.

GENTIA'S K.WIZ TECHNOLOGY PROVES VALUE OF JAVA DATA MINING

K.wiz Solutions, Inc., a subsidiary of Gentia Software, has announced that the launch of Sun Microsystems, Inc.'s HotSpot Virtual Machine (VM) will enable K.wiz Solutions' data mining software to serve as the basis for mission-critical applications. HotSpot VM offers developers enhanced Java performance capabilities, including dramatic speed improvements, proven reliability and stability.

SAVING PURCHASING DOLLARS BY UNIFYING WAREHOUSE AND DECISION SUPPORT DATA

SAS Institute Inc., a market leader in integrated data warehousing and decision support, and Dun & Bradstreet, a leading provider of business-to-business information, has announced an enterprise procurement solution to support the strategic needs of procurement professionals worldwide.

ACTION ITEMS

nQuire Software Raises $6.5 Million To Create A New Generation Of Enterprise Decision-Making Software For The Internet Era
nQuire Software, Inc. has announced its recent completion of a $6.5 million round of financing with leading technology investors and venture capital firms from the Silicon Valley and Minnesota. Investors include RWI Group, Donald L. Lucas, St. Paul Venture Capital, Telos Venture Partners, Doll Capital Management and the law firm of Wilson Sonsini Goodrich and Rosati.

SAP Knowledge Warehouse 4.0 Provides Web-Enabled Environment, Online Information Repository and Wealth of SAP Content
Knowledge Warehouse 4.0 is the newly enhanced version of a comprehensive knowledge management solution that provides companies with a Web-enabled information-gathering environment, rich content and powerful tools to create a network of information resources for transferring knowledge and enhancing employee performance.

QueryObject System Highlights IBM Support for Version 3.0 Release
QueryObject Systems Corporation, a member of the IBM Solutions Developer Program, recently highlighted IBM's support for their recent release of version 3.0 of the QueryObject System for OS/390, IBM S/390's flagship operating system.

MindSolve Expands Access Options To Visual 360
MindSolve Technologies has announced expanded access options for its Visual 360 multi-rater product to provide enterprises with the ability to use the Internet and Intranet to gather data that supports strategic and tactical decision-making.

Intellifact.com Expands Internet's First Business Research Portal
Intellifact.com, the Internet's first business research portal site, has announced its expanded site for business people, business students, investors, market researchers, and anyone conducting business or technology research on the internet.

QUOTE OF THE WEEK

"The first step in any process improvement is to understand where you are at present."

CONFERENCES & SEMINARS 05.11.99

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