Data mining, data warehousing, decision support and knowledge discovery
make up the universe of D S * ( dsstar ), the only executive business newsletter
supporting strategic employment of these technologies.
The On-Line Executive Journal for Data-Intensive Decision Support
*** September 29, 1998: Vol. 2, No. 39 ***
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IN THIS ISSUE:
MEASURING THE EFFECTS OF INTERNET ADVERTISING
BY LARRY COLEMAN
THE DATABASE MARKET GOES VERTICAL
BY JOHN MCCORMICK
INFORMATICS TOOLS FOR GENE DISCOVERY
ANALYSIS & COMMENTARY
MEASURING THE EFFECTS OF INTERNET ADVERTISING: PART I
by Larry Coleman
This week, executive editor at large Inderpal Bhandari presents a
guest editorial by Mr. Larry Coleman. Prior to joining Virtual Gold, Inc.
as its Director of New Media Solutions, Coleman was President of Prospect
Network, an Internet database marketing company that created a significant
new kind of advertising and messaging inventory distributed exclusively
through a network of Internet Service Providers (ISPs). In the last nine
years, he has established a reputation as an industry leader in the
effective application of marketing and advertising using new media
platforms including interactive television and the Internet. In addition to
Prospect Network, he has led pioneering advertising product development and
marketing teams at and at Bell Atlantic/TELE-TV, where he was Vice
President of Product and Business Development, Marketing/Advertising
Applications and at EON (formerly TV Answer). He has nearly eighteen years
experience in database marketing, including three years as founder of a
successful direct marketing start-up. He has held senior business
development management positions with Specialty Direct Marketing and
Communicolor (a division of Standard Register Corporation). Coleman holds
degrees from the University of Dayton and St. John's University.
THE DATABASE MARKET GOES VERTICAL
by John McCormick, Analyst, Frost & Sullivan
Frost & Sullivan was founded in 1961 in New York City with a specific
mission: Provide world-class market consulting on emerging high-technology
and industrial markets. The company soon developed a reputation as one of
the world's leading companies in market consulting and corporate training.
Now well into its fourth decade, Frost & Sullivan has won a worldwide
reputation for high-quality market consulting and training in more than 20
major industries.
McCormick writes: "The management of information has always been a
challenge to businesses of all sizes, which is why the database management
systems (DBMS) market has become such a major market. The list of vendors
reads like a 'Who's Who' of software companies: Oracle, IBM, Microsoft, the
list continues. Since their inception, client/server-based DBMS have grown
rapidly, reaching $3.66 billion in 1997 for the U.S. market alone. However,
1997 was as hard on DBMS vendors as El Nino was on the West Coast. Growth
rates for the world market dipped to single digits, Informix reported
staggering losses, and even the stalwart Oracle failed to meet analysts'
expectations. But before you write off the DBMS market to flood damage,
take a closer look."
CELERA GENOMICS AND PARACEL COLLABORATE
ON INFORMATICS TOOLS FOR GENE DISCOVERY
Celera Genomics Corp., a unit of Perkin-Elmer and Paracel Inc. announced
that they have agreed to collaborate on the development of high-resolution
informatics tools. The companies will concentrate on developing these
innovative new tools to analyze genomic information that will provide a
better understanding of biological processes. Scientists from both
companies will focus on EST (express sequence tags) clustering and whole
genome data mining capabilities.
MTI HELPS FMC DRILL DOWN TO DATA
FMC Corporation, one of the world's leading producers of machinery for
industry and agriculture, has selected MTI Technology's high-performance
storage technology. MTI's solutions have enabled the company's
Dunfermline-based Wellhead Equipment Division (WED) to store and extract
the huge amount of data generated by its CAD (Computer Aided Design)
systems.
SYBASE WAREHOUSE STUDIO TO DRIVE DECISION SUPPORT
AT BLUE CROSS BLUE SHIELD OF WESTERN NEW YORK
Sybase, Inc. announced that New York Care Plus Insurance Company, Inc.
has purchased Warehouse Studio, an integrated product set for delivering
powerful data warehouse-driven business solutions. New York Care Plus
Insurance Company will use Warehouse Studio to rapidly design, build and
manage a data warehouse that will combine financial and administrative data
for use in decision support, risk analysis and business performance
measurement for two of its three subsidiaries, Blue Cross Blue Shield of
Western New York (BCBSWNY) as well as Blue Shield of Northeastern New York.
ACTION ITEMS
Data General and ISL to Supply Integrated
Data Warehousing and Data Mining Solutions
Data General announced it has signed a Cooperative Marketing agreement
with Integral Solutions Ltd. (ISL), based in the UK and its US affiliate
ISL Decision Systems Inc. Under terms of the agreement, Data General will
add ISL's Clementine data mining system to its DG/INSiiGHT data
warehousing solutions portfolio.
Business Objects Announces Availability of
WebIntelligence 2.0
Business Objects, a leading provider of integrated enterprise decision
support tools, announced production availability of WebIntelligence 2.0,
the new release of its enterprise query, reporting and online analytical
processing (OLAP) solution for the World Wide Web. The new release offers
features for extranet deployments, a new OLAP module for drilling in charts
and tables, and numerous new options for report creation and distribution.
NCR and Torrent Partner to Enhance Performance
and Scalability of Data Warehousing Applications
NCR Corporation and Torrent Systems announced a partnership under which
the two companies plan to deliver high-performance business intelligence
applications for data warehouses that enable customers in various
industries to solve many critical business problems for the first time.
Under the terms of the agreement, Torrent's Orchestrate software will
be ported to NCR's powerful Teradata database and WorldMark family of
servers by the first quarter of 1999.
Visual Insights Announces Data Visualization
Software Available in ActiveX Components
Visual Insights announced the commercial release of what it claimed is
the industry's first interactive data visualization software available in
components based on Microsoft's ActiveX control architecture. Visual
Insights, a wholly owned venture of Lucent Technologies, offers a unique
software product, developed at Bell Laboratories, that uncovers and
displays trends and patterns often buried in large amounts of data.
ANGOSS Software Announces New Programs
ANGOSS Software Corporation, developer of KnowledgeSEEKER and
KnowledgeSTUDIO, industry-leading data mining tools, announced the
introduction of three new programs specifically designed for key target
markets.
New Transformation Server Product Enables Enterprise-Wide
Data Transformation and Replication for Sybase Environments
DataMirror Corporation, a leading provider of data transformation and
replication software, has added the next element towards full, open data
mobility with the launch of Transformation Server for Sybase Version 4.2.
Featuring the same robust architecture as other DataMirror software,
Transformation Server for Sybase now enables bi-directional replication and
transformation of data among Sybase databases on UNIX systems as well as
between Sybase and Microsoft SQL Server, IBM AS/400, and Oracle data
stores.
ISG Teams with eNVy Systems to Deliver Universal
Data Access to Data Warehouse Market
ISG International Software Group Ltd. announced a partnership with eNVy
Systems, a leading vendor of DBMS and data warehouse solutions, to deliver
a Universal Data Access (UDA) solution to the data warehouse market. Under
the terms of the agreement, eNVy plans to resell ISG Navigator with eNVy's
comprehensive Warehouse Plus Suite, allowing customers to simultaneously
access data on eNVy's data warehouses and integrate them with corporate
information from other databases and legacy sources.
Business Objects to Support Native OLAP Access
to SAP Business Information Warehouse
Business Objects, a leading provider of integrated enterprise decision
support tools, today announced that BusinessObjects intends to support
native access to data in SAP Business Information Warehouse (BW) and is
working with SAP on joint development and testing of integration between
Business Objects and BW.
QUOTE OF THE WEEK
"Despite the slow adoption, it will be object-technology which
saves the DBMS market from declining market revenues."
CONFERENCES & SEMINARS 09.29.98
D S * INFORMATION
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