Data mining, data warehousing, decision support, OLAP, OLTP and knowledge discovery make up the universe of D S * ( dsstar ), the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** September 15, 1998: Vol. 2, No. 37 ***
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IN THIS ISSUE:

KRISHNAKUMAR RAMANUJAM ON EFFECTIVE MULTIMEDIA DATA MINING
BENEFITS ANALYSIS FOR HEALTHCARE
BY SID ADELMAN
MICHAEL BURWEN EVALUATES THE DATA WAREHOUSING MARKET


ANALYSIS & COMMENTARY


DATA MINING TAKES A LEAF OUT OF JURASSIC PARK
by Krishnakumar Ramanujam

This week, executive editor at large Inderpal Bhandari presents a guest column by Krishnakumar Ramanujam, Chief Technology Officer of Virtual Gold, Inc. (VGI). He leads the team involved in the design and development of VGI's new data mining technologies, and of applications based on these technologies. From 1994-1997, he worked for IBM at their Software Development Center in Bangalore, India, and at the T. J. Watson Research Center, Hawthorne, NY. While with IBM, he played a key role in the development of IBM's Advanced Scout, a data mining program used extensively by coaches of the National Basketball Association to devise new strategies based on the automatic identification of hidden patterns in game data and video. He was educated at the Indian Institute of Technology, Bombay, India (M.Tech., 1994, B. Tech., 1990)

Ramanujam writes: "Recently, I read a report about cities in the US where the police constantly monitored several blocks of streets using automatic surveillance equipment. A few nights ago, I also watched a program on CNN that described an entire city in the UK that was under automatic surveillance. The program went on to talk about the trend of increasing use of automatic surveillance by law enforcement agencies, increasing numbers of walled communities, and increasing numbers of prisons. These trends suggest that large amounts of multimedia data are being gathered. Using these data efficiently and correctly, is, of course, a different question altogether."


BENEFITS ANALYSIS FOR HEALTH CARE: PART I
by Sid Adelman

Sid Adelman is President of Sid Adelman & Associates, a Sherman Oaks, California based consulting firm specializing in data warehouse and strategic data architecture. He co-authored a methodology and project planning tool tailored for data warehouses. Sid is an international speaker at data warehouse and industry conferences. He has written a number of articles on data warehouse and has chapters on data quality and organizational and cultural issues in Data Warehouse: A Practical Guide from the Experts.

Readers may find that Adelman's two-part analysis has much relevance for industries other than healthcare. Adelman observes: "The data warehouse has a remarkable potential for benefits in the health care industry. The benefits will be both tangible and intangible. For the tangible benefits, an organization should be able to estimate specific cost savings and increases in revenue. This template indicates potential benefits and suggests the formulas for calculating those benefits. This analysis of benefits is aimed at organizations that provide health care and organizations that insure health care."


DATA WAREHOUSING MARKET POISED FOR GROWTH

NewsEdge Corporation has noted that a report out today from the Palo Alto Management Group (PAMG) predicts that data warehousing and decision support systems will undergo a 50 percent growth rate per year over the next five years, ending the Year 2002 with a $113 billion a year market. According to Michael P. Burwen, the director of the market research study report, during 1997, users spent nearly $15 billion on data warehousing worldwide.


EQUIFAX ANNOUNCES IMPRESSIVE RESULTS USING NEURISTICS CHECK AUTHORIZATION RISK MODEL

Equifax, a leader in consumer and business information, and Neuristics Corporation, a leading provider of intelligent decision-support tools, have announced the first year's results of the implementation of an advanced artificial-intelligence (AI) model to reduce risk in check authorizations. Through use of the model, Equifax's retail customers have realized increased sales through greater approval rates and achieved increased efficiencies in the check authorization process.


ACTION ITEMS


Bank Technology News Focuses on Information Discovery's Pattern Warehouse
As financial institutions move to aggressively sell new products ranging from insurance to mutual funds, they need to rely on the huge amounts of data that hold patterns of customer behavior, product cross sell affinities, profitability indicators, etc. Yet mining these large databases by business users was a challenge until, Bank Technology News asserts, Information Discovery introduced the Pattern Warehouse as a repository that holds historical patterns rather than historical data.


Constellar Announces WarehouseBuilder for Oracle Express
Constellar Corporation, the Enterprise Application Integration Company, has announced a new release of Constellar WarehouseBuilder with native support for Oracle Express and enhanced features that deliver unprecedented throughput for building and maintaining large, complex data warehouses and marts. The combination of Constellar Hub, the company's market-leading transformation engine, and Constellar WarehouseBuilder is designed to create the first comprehensive EAI solution to integrate enterprise data across both operational and decision support systems, regardless of a company's platforms or application requirements.


MicroStrategy Announces Co-Marketing Efforts with IBM
MicroStrategy Incorporated, a leading provider of mission-critical decision support systems, has announced that it has entered into a co-marketing initiative with IBM to market IBM's DB2 Universal Database and Lotus Notes products in conjunction with MicroStrategy's newly-announced DSS Broadcaster product.


Digital Archaeology Creates Discovery Suite
A company called Digital Archaeology has developed an "adaptive software architecture," based on relational calculus, that allows for the processing of disparate structured or unstructured data. The product lets users work outside the bounds of how the data was originally structured.


Fourth Tier in the Wings for SAP R/3 Applications
SAP is in the early stages of adding a new virtual computing tier to its R/3 architecture as part of an effort to simultaneously address performance, scalability, and data-access issues. This fourth tier of distributed caching servers will reside between SAP application servers and back-end servers and will augment SAP's application servers as they deliver data to front-end clients.


Intel and Server Industry Leaders Demonstrate High-performance Clustering, VI Architecture Solutions
Intel Corporation and server industry leaders have demonstrated at Comdex Enterprise, breakthrough enterprise class performance and scalability with the world's first 16-node Pentium II Xeon processor-based server cluster using Virtual Interface (VI) Architecture components. VI Architecture, with support from over 130 industry leaders, establishes standard interfaces for the hardware and software used to communicate within a cluster of servers or workstations.


QUOTE OF THE WEEK

(T)he longest journey begins with a single step, but it must be the right step.


CONFERENCES & SEMINARS 09.15.98

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