ANALYSIS & COMMENTARY
REAL WORLD EXPERIENCES
WITH DATA MINING AND KNOWLEDGE DISCOVERY: PART II
by Jill Dyche & Evan Levy
Jill Dyche and Evan Levy are Partners at Baseline Consulting Group, a consulting firm specializing in data management and database marketing consulting to Fortune 500 companies worldwide.
In this second installment of a three-part series, they write: "For this specific engagement, Baseline chose the Discovery suite of data mining tools from HyperParallel Corporation. HyperParallel had the advantage of providing more than one type of knowledge discovery algorithm to the problem, and we needed as much flexibility as possible."
Part one of this series is available as article 100109.
DATA MINING...OR JUST PICKING UP ROCKS
by Thomas "Tony" Rathburn
Thomas A. "Tony" Rathburn has assisted clients in extracting information from data for over 15 years. His background includes seven years as an Instructor in the College of Business Administration at Kent State University, and extensive consulting experience in modeling behavioral problems in banking, insurance and the financial markets. Mr. Rathburn is the webmaster of KDD98 ( http://www.kdd98.com ), a web site devoted to the exchange of information related to the technologies included in the fields of knowledge discovery, data mining, decision support, and exploratory data analysis.
Mr. Rathburn is also the instructor for "New Technologies for Stock Selection" sponsored by The Gordian Institute. This course focuses on the development and implementation of techniques that can be directly applied to trading financial instruments in a manner consistent with the attendees' goals and objectives. The course presents a development methodology that allows attendees to identify trading opportunities with a high probability of success. Course details may be referenced at http://www.gordianknot.com
DECISION TECHNOLOGIES IN DATABASE MARKETING: PART VIII
by Gene M. Ferruzza, Senior VP, Decision Technologies
For 14 years, Gene Ferruzza has provided integrated business solutions for clients in telecommunications, electric utilities, financial services, aerospace, manufacturing, and retail. He is an internationally recognized expert in strategic database marketing planning and implementation, as well as development and application of data marts, statistical and A.I. modeling, and decision systems for understanding and predicting human behavior. In addition, he directs research in statistical, neural, evolutionary, and hybrid modeling techniques, and the implementation of decision technologies for marketing programs and software productization. He has also developed and marketed his own database management and segmentation software and is currently advising in on-line market research services and products. Prior to CMS, he worked as a consultant and instructor for two leading neural network hardware and software providers (HNC and NeuralWare). Gene graduated from the University of Pittsburgh with a B.S. in Computer Science and Mathematics.
In this eighth installment of an extensive multi-part series Feruzza writes: "The marketer, in this case, is the expert, and the rule or query is based on his experience or expertise. Alternatively, the rule could have been a deliverable from another data-mining project. In either case, the knowledge discovered is the list of customers in the extracted segment. With further data mining, more information may be uncovered from the segment; now that the most profitable segment has been isolated, other new profiles can be developed based on the more- and less-profitable segments."
Parts I through VII of this series are available as D S * articles:
100073,
100080,
100085,
100091,
100097,
100103 &
100111.
ACTION ITEMS
Autonomy Achieves Breakthroughs
in Delivering Organizational Knowledge Management
Autonomy Systems, a company that has pioneered personalisation on the Web,
recently outlined three breakthroughs in the development of knowledge
management that herald its entry into the fast-growing knowledge management
market. Among the breakthroughs claimed is Autonomy's ability to capture
'tacit' knowledge.
QUOTE OF THE WEEK
DATA MINING...OR JUST PICKING UP ROCKS
"Many extremely talented people have set out to improve on the
decision making of their group, or even of their organization. The most
common single cause of failure for these people is a lack of a clear
definition of both the game they are playing and of winning."
-- Tony Rathburn
D S * INFORMATION
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