Features - Enterprise Data Insights:

CROSSWALK SUCCESS SHOWS NEED FOR MID-MARKET STORAGE SOLUTION

Crosswalk Inc announced that eight new channel partners have joined its reseller program in the first month since the company's launch. In addition, the company announced Arrow Electronics as its primary North American distributor. These partners have embraced Crosswalk as the first storage management vendor to focus exclusively on the underserved mid-market, giving smaller businesses the tools they need to easily manage, access and store their organization's critical data, without hiring a dedicated storage specialist.

"Mid-sized customers often feel trapped between the pressures of limited resources and the need to store and access an ever-increasing amount of data," said Lance Sedlak, director of marketing for Enterprise Storage at Arrow Electronics. "With Crosswalk Storage Manager, Crosswalk has answered the mid-market call for an affordable solution that boosts performance of mission-critical applications. Resellers will find this solution easy to configure and install."

Eight resellers, with combined annual revenue of nearly half a billion dollars, are currently authorized to sell the Crosswalk Storage Manager.

These Include:

• Evolving Solutions

• Infosystems

• Lewan

• MSI

• Navigate Storage

• RedBridge

• STA (Systems Technology Associates)

• Total Tec

"The overwhelming interest we have received from the distributor and VAR community indicates significant growth opportunities in this market," said Jack McDonnell, co-founder and chairman of Crosswalk. "As the first to the field, we expect to continue upon our early success."

Crosswalk Storage Manager provides a powerful tool for resellers to improve their professional services margins, increase solutions sell-through, uncover new revenue streams and create up-sell opportunities. The solution allows VARs to perform diagnostic health checks on their customers' environments, thereby anticipating potential problems and providing expert advice on improvements to the network environment. The product includes auditing and monitoring capabilities, facilitating speedy diagnostics and reports.

"We recognized the need to better serve our customers and focus on our core expertise, offering innovative, effective storage and information management solutions," said Mike Chapman, vice president of sales and COO of RedBridge Solutions. "Crosswalk's solutions allow us to do precisely that. We found the Crosswalk Storage Manager to be a particularly appealing product that allows us to anticipate our customers' needs and offer them the most cost-effective solution tailored to their specific storage requirements."