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Netezza, Epsilon Transform Data Into BI For Financial Company

Netezza Corp and Epsilon, a relationship marketing provider, announced that they are enabling one of the world's top five financial institutions to implement a next-generation acquisition marketing database to gain real-time insight into customer behavior. The customer acquisition and analytics platform will be built and hosted by Epsilon and powered by the Netezza Performance Server data warehouse appliance. The leading financial services provider will use the solution to support multiple business units, including consumer credit card, small business and home equity.

Working together, Netezza and Epsilon offer data-intensive organizations an unparalleled solution for quickly and comprehensively analyzing terabytes of data. Companies can leverage this solution to implement marketing campaigns and strategies that lead to long term and profitable customer relationships. This provides a particularly strong advantage in the highly competitive financial services industry where customer loyalty is paramount to success.

Since early 2003, Epsilon has been leveraging the NPS system to dramatically lower its processing times on multi-terabyte databases for its customers across numerous industries. The NPS system allows Epsilon to analyze terabytes of detailed data 10 to 50 times faster than any other solution on the market, while consolidating its datamarts and lowering overall total cost of ownership.

"This win further validates Epsilon's ability to enhance marketing strategies for large database marketers that deliver revenue growth through customer acquisition, cross-sell and loyalty marketing," said Michael Iaccarino, president and chief executive officer of Epsilon. "The solution that we deliver in concert with Netezza provides greater performance, flexibility and data access for planning, deploying and optimizing integrated marketing programs."

"The financial industry is experiencing an enormous growth in data, especially as more and more consumers turn to online resources to conduct banking transactions," said Jit Saxena, co-founder and CEO of Netezza Corp. "The NPS system is built specifically for this challenge. It empowers organizations to get more value out of those transactions by fully analyzing historical data to identify trends and patterns. With the ability to gain valuable insight into consumer behavior, organizations can make better, more informed business decisions."