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BlueArc LAUNCHES GLOBAL CHANNEL PROGRAM TO EXPAND SALES

BlueArc Corp announced the launch of its enterprise-level channel program, featuring sales and solutions partners throughout North America and Europe. Partners already signed on to the program include Accunet Solutions, CCNY, Root Cellar, Structured Communications and several others.

BlueArc's channel program combines training, technical, and sales and marketing support programs with financial incentives to enable partners to more effectively deliver BlueArc solutions. Partners receive a host of channel-specific benefits including an online lead registration program, registration uplift, and early access to product releases and documentation, enabling greater profit margins.

"Today's IT managers want to deploy complete storage solutions, not just install individual pieces of hardware, as they seek to provide better service to diverse business units," said Brad Nisbet, program manager of IDC. "Companies such as BlueArc can benefit greatly by working with channel partners who can bring it all together in targeted solutions that meet customers' evolving needs."

By the close of the current fiscal quarter, ending Sept. 30, BlueArc will have registered more than twenty dedicated channel partners and value-added resellers (VARs) throughout North America and Europe.

BlueArc's new program is headed by storage and channel sales veteran, Peter Mainguy, who joined BlueArc in the second quarter of 2004 to develop channel strategy and address growth throughout North America and Europe. Having previously held senior management positions at Network Appliance, Mainguy most recently oversaw the company's channel programs in the Western United States region.

"The exciting part about coming to BlueArc was the opportunity to build a channel program from the ground up," said Peter Mainguy, director of worldwide channels for BlueArc. "The program is a win-win situation for partners and the company and provides every element to be able to further expand revenues and meet customer requirements. The impact of the channel program is already being felt, with partners bringing significant levels of incremental revenue to the company."

BlueArc's channel program is compensation-neutral, meaning that sales representatives are not penalized for involving channel partners. It also features meaningful registration uplift to recognize channel partners who have invested significant time and efforts, rewarding them with true margin advantage.

"BlueArc's Titan SiliconServer has been a tremendous addition to our product line," said Karl Kennie, president of Root Cellar Technologies. "The product's unprecedented levels of performance and scalability, alongside a previously unattainable lifespan for network storage, have been incredibly popular with our customers. This gives us opportunities for success unrivalled by any other vendor partner. We have also been impressed with BlueArc's commitment to the channel -- they have a strong partner program and have worked closely with us to ensure our success."

BlueArc's Titan allows a single file system to grow up to 256TB and delivers throughput of up to 20 Gb per second. BlueArc's unique SiliconServer Architecture allows customers to scale a single Titan far beyond any other product available today, adapting to changing application or capacity needs, simplifying management, accelerating productivity and protecting long-term investment.