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ASIGRA UNVEILS ASSURANCE RESELLER INITIATIVE

Asigra announced the launch of its Assurance Reseller Program, giving resellers the choice of selling the powerful and innovative Asigra Televaulting software to their customers, or offering storage services as a utility, with revenue based on data being managed. This dual-choice revenue option promises significant growth potential for resellers in the enterprise data storage market as distributed backup and recovery becomes a critical component of regulatory compliance.

In addition to offering customers a storage solution through the actual sale and installation of Asigra's product into its clients' infrastructure, Asigra Televaulting software features a Service-Oriented Architecture (SOA) that is built for utility service provisioning, allowing resellers to offer a recurring revenue service by performing backup and restore operations for their customers, with a capacity-based monthly fee. This service provisioning functionality includes a multi-tier storage billing system, agentless architecture, SLA monitoring and management, storage resource management tools and WAN-optimized compression technology.

"Asigra's Assurance Reseller Program allows resellers and service providers to purchase an Asigra license to deliver an unsurpassed managed backup service," said Eran Farajun, Asigra executive vice president. "This option is particularly appealing to enterprise customers with geographically dispersed sites and/or those who would prefer not to handle the challenges of reliable backup and restore on their own."

According to Ron Roberts, president of BluPointe DRS, Asigra's first North American distributor, "Asigra fills a vacuum for backup/restore solutions that protect an entire geographically dispersed business. For the first time, central office IT can be in control of their enterprise-wide data, taking advantage of fast, disk-based backup and restores without expensive and complex replication systems. I look forward to working closely with resellers to facilitate quick implementation of Asigra's technology and supporting their bottom line."

Assurance Reseller Program members have access to a variety of marketing and business tools to ensure their success. Asigra's program offers customizable sales and marketing materials and online training support so that resellers are quickly educated on Televaulting software and best prepared for presenting the product to customers. A capacity-based licensing model allows resellers to better differentiate product and offer software that is not based on an agent-fee model. Additional support is given to participants of a deal registration program that helps close the sale.

Asigra Televaulting is agentless multi-site backup/recovery software that combines utility service provisioning with a disk-based, WAN-optimized architecture to shatter the limitations of traditional distributed backup software. Asigra Televaulting provides grid-based performance and capacity scaling for virtually unlimited data growth, allowing the software to support any backup load. Asigra eliminates many storage pain points through technology that is designed for enterprise-wide centralization, built from the ground up to perform on a global level. It is tested and certified compatible by leading infrastructure providers, not to take the place of data center backup software, but complement it for remote sites. Business benefits that differentiate Asigra's offering from other backup solutions include true regulatory compliance, reduction in worldwide IT management expenditures, compounded reduction of hardware/software capital and enterprise-wide license costs, a pay-as-you-grow pricing model and the highest level of assurance that all company data is protected.