Introducing DSstar...

DSstar offers in-depth features and covers important issues that keep IT professionals on the leading edge of enterprise storage solutions. We deliver Storage solution vendors a vehicle to reach executive managers who seek insightful, strategic coverage as a primary concern; by returning to DSstar daily, these professionals keep abreast of the latest breaking news. These readers are able to make educated storage purchases as well as time saving implementation strategies.

The increased role of Storage, marked by some of today's most business critical applications such as, customer relationship management (CRM), data mining (DM), data warehousing (DW), enterprise resource planning (ERP, will forever change the way IT professionals choose, implement and manage storage. As these fast paced Data Intensive storage technologies have grown -- so has DSstar!

As you read this, an unprecedented marketing revolution is underway. Computers are now able to find highly profitable business insights that were previously invisible. DSstar cuts through the complexities associated with these technologies to give you timely answers and, in turn, alter perception, open lines of communications, and bridge the gap between technical and business personnel in your organization.

Why Do Storage IT Professionals Read DSstar?
Because They Understand The Power of Vital Information.

Since 1997, DSstar has provided professionals in the global business community with a key source of valuable and timely information about Data Intensive Storage solutions technologies. As these fast-paced technologies have grown, so has DSstar, reporting the significant breakthroughs that are happening every day. Due to the overwhelming response from readers and vendors alike, who rely heavily on up-to-the-minute news, DSstar is expanding its' purview to include new editorial sections and commercial messages.

Editorial Sections:

• STORAGE INNOVATIONS - Views and opinions of experienced and highly renowned authorities provide guidance and critical insight into the complexities of Data Intensive Storage solutions technologies. In addition, important but little publicized news stories illuminate key areas of practical implementation. The Storage innovation section allows readers to seize the vital edge of understanding that makes the difference between success and failure in this ultra-competitive environment.
• FINANCIAL PLAYS OF THE WEEK - Featuring new product announcements, partnerships and acquisitions. This section provides a central information source for executives and decision-makers that must sort through the enormous range of Storage offerings for maximum ROI. An invaluable reference, this section insures that readers enjoy the widest options in choosing solution truly appropriate for their needs.
• ENTERPRISE DATA INSIGHTS - Breaking news defines the Storage field and allows for broad comprehension and meaningful decision-making in real time. Here, the most significant stories of the week are distilled and presented for quick, effective perusal and high-level action.
• CONFERENCE CALENDAR - Provides the only fully independent listing of Storage, DW and DM conferences and seminars available today. Readers can use this section, with its convenient date-based enumeration, to arrange the best possible schedules for corporate information and education. Shows and expositions are also highlighted.

Who Reads DSstar?

How Can I Reach These Buyers?

The Storage industry is expected to grow by 28% this year, with the expenditure of hundreds of billions of dollars. DSstar creates an ideal forum for attracting a qualified audience of buyers at extremely reasonable rates and there are remarkable charter sponsor packages available for a limited time.

Effective targeted advertising requires: Impact - Impress your audience; Look like the leader. Advertising reaches more people than any other promotion medium. Frequency - Reinforce recognition; Increase sales leads; Reach buyers when they are entering the buying cycle. Continuity - Enhance brand preference and product sales; Continual reinforcement of message builds momentum. Concentration - A concentrated campaign significantly increases ROI; Multiple positions on an issue allow domination and increased exposure to targeted buyers.

DSstar Advertising Inventory:

Sponsorship

• Sponsor is assured that the company name, logo and retrievable text will create 25,000 impressions each week.
• Sponsor's hyper-linked name and logo will be listed in every weekly, web and email edition of DSstar.
• Sponsor's name and logo are included in every retrieved editorial item, on both the email and web versions.
• Sponsor is assured that the company name and logo will be included in all collateral and promotional material published for the use of promoting DSstar.
• Sponsor's special hyper-linked banner message is displayed on a "Sponsors First" rotating basis at the top of the first screen of each web weekly issue of DSstar.
• Sponsor's banner advertising insertions earn DSstar's lowest published rates, regardless of actual frequency.
• As a VIP sponsor, Sponsor will always receive the lowest rates available for any DSstar promotional programs. E.g. Special event webcasts, multi media Vendor Directory, President's Letters, Show Advertorials etc.
• Sponsor is authorized to republish any article in DSstar pertaining to them.

Banner Positions

The following is an illustration of the banner positions of the DSstar Table of Contents.

The Front Page Banner

There is only one premium front page banner in each issue and its' top screen position ensures readership by DSstar's entire circulation. The banner can have up to five lines of headlined text. Typically it is used:

• For important messages to the market from senior management
• To announce new business relationships
• To announce marketing, financial and technical achievements
• To create high visibility, brand effects
  
  

Extended Banner Program

4 consecutive issues - This unique program provides frequency and continuity at a very cost-effective rate. It includes one Feature Banner plus 3 placements in the Hot Spots section for 4 consecutive weeks of advertising!

Feature Banner

This premiere banner position, just below the masthead on the "Splash Page", directly impacts every DSstar reader / decision-maker and provides a direct link to your exclusion page of advertising copy.

Table of Contents Banners

These full Banners are strategically positioned between the section on the Table of Contents page so that every reader is exposed. Decision-makers scrolling through the article titles are motivated to click on these banners and go directly to your exclusive page of advertising copy.

Hot Spots

Feature Section on the Table of Contents. The "Hot Spots" section follows the Action Items section the Table of Contents page. A three-line "teaser" headline provides a direct link to your exclusive page of advertising copy.

Vendor Directory

This comprehensive directory lists your services and technologies by several product categories, therefore personalizing your business with DSstar's readers' goals. DSstar uses two formats. First, a "Text" format listed by product category then Secondly, a "Streaming Video" format. We all know that it is easier to understand technical issues and applications when told in person vs. the static page. DSstar personalizes you to your client in bringing your product description to life.

(This is a brief summary of the marketing/advertising opportunities at DSstar. For full demographic and advertising information please contact DSstar advertising at dsad@dsstar.com.)