DSstar: June 26, 2001: Vol. 5, No. 26 - data mart, data mining, data warehouse, decision support, knowledge management

-- IN THIS ISSUE --

GETTING TO KNOW YOU

CATERING TO FRINGE POPULATION

VISIBLE DIFFERENCE

Analysis & Commentary

BUSINESS OBJECTS INTRODUCES InfoView Mobile 4.0: BusinessObjects InfoView Mobile enables Mobile workers to access key corporate information from their cellular phone and personal digital assistant (PDA) devices and view and analyze this information in several formats including color and charts.
CATERING TO FRINGE POPULATION LEADS TO SUCCESSFUL PRODUCTS: Companies developing new products may be able to find hardier success by appealing to a disgruntled minority than by pursuing broader customer satisfaction, according to a paper being presented today at a convention of the Institute for Operations Research and the Management Sciences (INFORMS).
MARKETPLACE MANAGER V.3.0 USES EXTENSIVE AI: With Infopia Marketplace Manager 3.0 comes a patent-pending inventory management and merchandising engine that uses Artificial Intelligence (AI) to "learn" where and when to sell inventory, and more importantly, how to maximize the return on a merchant's marketing budget.
InnaPhase/Oracle TO CREATE EARLY DRUG DEVELOPMENT DW: InnaPhase Corporation, a market leader and provider of end-to-end software solutions for Early Drug Development (EDD) and member of the Oracle Partner Program (OPP), announced plans to work with Oracle Corp to develop the world's first data warehouse for Early Drug Development (EDD) information.
MS/CORNELL BRING SUPERCOMPUTING TO FINANCIAL SERV INDUSTRY: The Cornell Theory Center (CTC) and Microsoft Corporation announced the launch of expanded services for the finance industry through CTC's new role as a Windows Cluster Solutions Provider.
ORACLE TO UNVEIL ITS LATEST SOFTWARE: Oracle Corporation, seeking to solidify its lead in the database market amid persistent competition from IBM and Microsoft and in the face of difficult economic conditions, formally introduced the next generation of its own database software.
DATA MINING FIRM MAKES PROCESS POCKET-SIZED: Data mining company DigiMine introduced a service to track the behavior of people who surf the Web from wireless devices, an innovation experts say could result in more targeted advertisements -- or an overdose of annoying marketing pitches.
VISIBLE DIFFERENCE: With nearly 2,000 stores worldwide, Sunglass Hut is a global purveyor of cool. In this fashion business, putting the right shades in the right store at the right moment is critical. Using business intelligence software from Brio Technology, the retailer has increased visibility into its front-line operations and customer preferences.
VERILYTICS' CLIENTS WANT TO KEEP THEM A SECRET: The product, called the Verilytics Analysis Engine, includes a "dynamic monitor" that alerts financial professionals to events or "exceptions" which might be mission-critical, explores market opportunities using comprehensive drill-down tools, and creates reports in real-time.
GETTING TO KNOW YOU: Advances in business intelligence software are helping retailers get to know their customers -- and, more important, sell them more stuff -- like never before. Yet those same retailers admit that mining customer data can sometimes result in errors that can frustrate or even bewilder their customers.

Action Items

Adonix X3 Gives Midsize Companies Customizable Real-Time BI
Because most traditional enterprise management systems store business intelligence data in a separate data warehouse and update it in batch mode, the most recent data is usually omitted from their analyses. Adonix has remedied this problem by integrating real-time business intelligence tools into the latest version of its Adonix X3 suite of enterprise applications.

arcplan Unveils dynaSight 3.0 to U.S. SAP User Community
With this latest release, arcplan has created advanced functionality unavailable with any other 3rd party tool and has again asserted it's exceptional position within the SAP environment.

Penn State Professor Produces Computerized Mental Maps
When it comes to marketing a product or service, marketers attempt to establish its unique place or position for it amongst its competitors. Recently, psychometricians have developed computer programs for producing maps of such mental perceptions among consumers using sophisticated mathematical models.

Wells Fargo Home Mortgage Selects MicroStrategy/Cytek
MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, announced that Wells Fargo Home Mortgage, a leading provider of home loans, selected MicroStrategy and Cytek Incorporated, to implement an integrated banking intelligence solution.

Gensym Announces Potential Nasdaq Delisting
Gensym Corporation, announced pursuant to Marketplace Rule 4815(b) that it received notice on June 7, 2001 from the Nasdaq National Market (the "NNM") that the NNM had determined to delist the Company's common stock from the NNM, effective at the opening of business on June 15, 2001, unless the Company requests a hearing prior to that time.

Patent App Filed for Pornography Image Detection/Filtering
Heartsoft Inc announced that the Company had filed a regular utility patent application on May 25, 2001, with the U.S. Patent and Trademark Office as the subsequent step in the process to seek patent protection for its proprietary pornographic image detection and recognition software.

Information Builders Partners w/First Rate Investment Systems
The companies are working together to offer a truly scalable and dynamic set of analysis tools that can handle hundreds of thousands of investment transactions required to report accurate, portfolio-specific performance analysis for retail and institutional investment clients.

Informatica Launches PowerConnect for Mainframe and AS/400
Informatica PowerConnect for Mainframe and PowerConnect for AS/400 represent an important extension of the company's portfolio, enhancing the Informatica PowerCenter data integration platform with scalable, high-performance, and easy-to-implement solutions for direct, native access to business data stored in mainframe and AS/400 systems.

Kamoon Announces v.2.5 Release/Bortniker to Sales Exec
Kamoon Inc, a leader in enterprise expertise management, announced the release of the Kamoon Solution Version 2.5 and the appointment of Marc Bortniker to vice president of sales.

Creative Data Warehousing Solutions that Contain IT Costs
Knightsbridge Solutions LLC announced its new Development Center, which is dedicated to the off-site development and rapid deployment of data warehousing applications, including data extract/transform/load (ETL) processes, data architecture, data repository design, information delivery applications, and performance and scalability analysis.

Prestigious US Law Firm Chooses Keystone
Top-ten firm Mayer, Brown & Platt has become the sixth US law firm this year to purchase Keystone Net Results, the real time business intelligence and financial analytics software from Keystone Solutions.

Liveware Publishing Ships v.9.0 SQL of R&R Report Writer
Liveware Publishing released version 9.0 SQL of its flagship R&R Report Writer package. With it, Liveware rounds out it product line and makes the "Desktop Data Warehouse" a reality.

MicroStrategy Closes Refinancing of Series A Preferred Stock
MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, announced it has successfully closed the refinancing on its Series A Preferred Stock.

Multifoods Distribution Group Selects MIS DecisionWare
MIS AG, an emerging global provider of business intelligence solutions, announced that Multifoods Distribution Group, a distributor of food, packaging and supplies to the foodservice industry and part of International Multifoods Corp, has selected MIS DecisionWare to create and distribute financial reports to its multiple locations throughout the company.

Quaero Hires Ferruzza to Head Outsourced CRM Offering
Quaero, a leading provider of Customer Relationship Management (CRM) services, announced that Gene M. Ferruzza, former president and CEO of Yellowbrick Solutions, has joined Quaero as president of the outsourcing CRM arm of Quaero.

SAS, BTG Inc in Data Services Pact
SAS and BTG Inc have signed a strategic alliance agreement to deliver end-to-end business intelligence technology and consulting services to the intelligence, federal, state and local government and K-12 markets. Together, BTG and SAS will provide clients with data warehousing, data mining, and decision-support solutions.

WebSheet Turns Desktop into a Powerful Trading Workstation
VistaSource Inc launches Anyware RealTime WebSheet, a powerful, Web enabled tool for retrieving, analyzing and publishing real time data. Anyware RealTime WebSheet is the thin-client version of Anyware RealTime Spreadsheets, already favored by traders as it is optimized specifically for the rigors of a real-time data environment.

WhiteLight/SunGard Partner on Performance Measurement
WhiteLight Systems announced that it is partnering with SunGard's BancWare operating unit to develop an integrated product that will use the WhiteLight AnalyticServer to help power predictive modeling and historical analysis of risk-adjusted profitability.

Quote of the Week

"The whole goal of the service is to understand what's popular and what's not...It's a content usage mechanism, not an advertising delivery mechanism (not fodder for spam-happy marketers). If you don't have a feedback loop, you don't know what people want."