- DATA, ANALYTICAL METHODS, AND BUSINESS OBJECTIVES
by Ed Colet
- Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by
Virtual Gold's Acting Director of Research:
- A successful data mining solution can be characterized as the application
of effective algorithms on rich data sets in order to acheive well-defined
business objectives. These three aspects of "analytical methods", "data",
and the "business objective" are all inter-related. In this column, I
address the relationship amongst these three aspects, and how the
characteristics of any one of these aspects will influence the others.
- DATA MINING AND KDD: A SHIFTING MOSAIC
by Joseph M. Firestone, Ph.D.
- Data Mining is an idea based on a simple analogy. The growth of data
warehousing has created mountains of data. The mountains represent a
valuable resource to the enterprise. But to extract value from these data
mountains, we must "mine" for high-grade "nuggets" of precious metal -- the
gold in data warehouses and data marts.
- ASPECT CUSTOMER DataMart v.1.0.2 FOR REAL-TIME CRM/BI
- Aspect Communications Corp, a leading provider of customer relationship
portals, announced the general availability of Aspect Customer DataMart
v.1.0.2. The software gathers real-time information from one or more contact
centers and from other applications and data sources and makes it available
for analysis.
- BAXTER INT'L IMPLEMENTS FIRST ShowCase EIP APPLICATION
- ShowCase Corporation -- a leading provider of Enterprise Intelligence
solutions -- said that Baxter International Inc is the first customer to
deploy its newly launched ShowCase Enterprise Information Portal solution.
- EMC AND SAS TEAM TO ADDRESS CRM DATA EXPLOSION
- By integrating EMC Enterprise Storage systems and software with SAS
technologies, the two companies are helping organizations address -- and
capitalize on -- the waves of information flooding customer relationship
management (CRM) systems.
- NEW FEDERATED DATABASE/FEATURES FOR SQL SERVER 2000
- Microsoft SQL Server 2000 provides a stronger foundation for enterprise
data storage through its new federated database features and easier access
to data through a rich set of XML interfaces.
Harrah's Entertainment Wins TDWI's 2000 DW Award
The Data Warehousing Institute (TDWI), a premier educational association
for the data warehousing industry, proudly announces Harrah's Entertainment
Inc of Las Vegas, Nevada, as the winner of its 2000 Leadership in Data
Warehousing Award competition.
Brio.Enterprise Newest Member in Microsoft's DWA 2000
Brio Technology Inc announced the qualification of Brio as a member in the
Microsoft Corporation Data Warehousing Alliance (DWA) Program. The DWA is a
premier consortium of enterprise solution vendors that collectively provide
customers with a best-of-breed business intelligence solution that leverages
the data warehousing capabilities of Microsoft SQL Server 2000.
Cognos Adds New Data Mart Creation Capabilities
The new 6.5 version of Cognos DecisionStream significantly extends
capabilities for creating subject-oriented data marts that form the data
foundation for the Cognos technology platform and other business
intelligence applications.
CoolSavings Announces 33.6% Gain in Cust. Response
Magnify.com and coolsavings.com inc announced that in a recent pilot
program, CoolSavings members who received targeted savings incentives based
on Magnify.com's Intelligent Customer Profile service responded 33.6 percent
more than a control group.
Computer Concepts Corp is Now Direct Insite
Mr. James Cannavino, Chairman of Computer Concepts Corp announced at the
company's annual shareholders' meeting that the shareholders elected to
change the company name to Direct Insite Corp to better reflect the new
business strategy the company has now initiated.
e-Dialog Adopts SPSS Analytical Solutions
To optimize companies' e-mail marketing efforts, SPSS announces that e-
Dialog, innovator in precision e-mail marketing services, has selected SPSS
analytic software, including Clementine, the data mining workbench, and SPSS
10.0 for statistical analysis, to extend its client services.
SAS Ships Enterprise Guide w/Windows Interface
SAS Institute, a market leader in integrated data warehousing and decision
support, announced shipment of Enterprise Guide, powerful client software
with Windows ease of use that helps companies better leverage business
intelligence resources.
e-Smart Selects Stratus Continuum 418 Server
Stratus Computer announced that e-Smart Direct Services Inc, a leading
provider of electronic financial transaction processing for financial
institutions and retailers in Canada, has selected the Stratus Continuum 418
server to run its mission-critical financial processing services business.
Technology Credit Union Chooses Fiserv InformEnt
Fiserv Inc announced that it will install its InformEnt data warehouse at
Technology Credit Union in San Jose, California. KnowledgeShare is the
delivery component of the InformEnt solution that enables business users to
harness, navigate and understand vast volumes of customer data in real-time
without the delays or complexities associated with traditional query tools.
CyberSource Adds Tools to Internet Fraud Screen
CyberSource Corporation, a leading provider of mission-critical eCommerce
transaction services and a pioneer in Internet fraud detection, announced
the addition of two new tools to the CyberSource Internet Fraud Screen
enhanced by Visa (IFS).
Fast Track Implemented at California Research Network
Fast Track Systems Inc announced that Marin Oncology Associates Inc, of
the California Cancer Research Network is the first clinical research center
to begin using Fast Track's industry-exclusive iCP (Intelligent Clinical
Protocol) technology and related applications to improve their clinical
trials processes.
Credito Agricola Using Gentia's Web-based Apps
Gentia Software, a leading provider of intelligent analytical
applications, announced that Caixa Central de Credito Agricola Mutuo of
Portugal has implemented the Company's Web-based performance management
system.
Harmony Signs Agreement with Compaq Global Services
Harmony Software, the Survival Engine for e-Business, announced a key
sales and marketing partnership with Compaq Global Services as a Business
Intelligence (BI) partner for advanced analytics.
HTC Global Services Implements MicroStrategy 7 Platform
HTC Global Services Inc announced an alliance with MicroStrategy
Incorporated, a leading worldwide provider of Intelligent E-Business
software. HTC will use MicroStrategy software in its data warehousing
solutions for customers from various industries including
telecommunications, healthcare, finance/insurance, manufacturing, retail and
media.
Great Plains Signs Worldwide OEM Agreement with Knosys
Great Plains announced the signing of a worldwide OEM agreement with
Knosys Inc, a leading analytical tools vendor on the Microsoft SQL Server
platform, to embed the analytical functionality of the ProClarity Analytical
Platform into its products based on Microsoft SQL Server.
MIS Completes Acquisition of IntelliCube Software
MIS USA, a division of MIS AG, the global provider of business
intelligence solutions, announced that MIS has acquired all shares of
IntelliCube Software, vendor of advanced Web-based business intelligence
products.
NetZero Builds 50-Terabyte DW Using Oracle Solution
Oracle Corp, one of the largest providers of software for e-business,
announced that NetZero Inc, a leading provider of advertising and commerce-
supported Internet access, is powering their 50-terabyte data warehouse
using the Oracle Intelligent WebHouse solution.
Newtec's 100% Web-based Reporting Tool Solution
MultiMart Web Financials, developed by Newtec Inc, is the industries first
100% Web-based reporting tool solution. This allows end-users the ability to
not only view on-line reports, but create them as well.
Kewill Systems' MAX ERP Using Pervasive.SQL 2000 DB
Pervasive Software Inc announced that Kewill Systems plc, a leading
provider of business-to-business e-commerce supply chain management
solutions, has standardized on Pervasive.SQL 2000 as the high-performance
database engine for Kewill's MAX ERP manufacturing system.
KDnuggets Poll Points to Strong Clementine Growth
Reasserting SPSS Inc's leading position in the data mining software
market, KDnuggets recently announced that Clementine is the most used data
mining software package according to a recent survey of subscribers.
SAS/Trap Systems/Optenberg Team to Fight Medicaid Fraud
SAS Institute, a market leader in integrated data warehousing and decision
support, announced an alliance with Trap Systems Inc and Optenberg &
Associates to provide a comprehensive health care fraud control solution.
Intelliseek & Vinimaya Provide B2B Comparison Shopping
Intelliseek, one of the industry's leading providers of Infrastructure for
Intelligent Portals and Vinimaya, a leading infomediary in the business-to-
business (B2B) e-commerce area, announce the launch of Vinimaya's
ViniShopper, the industry's first comprehensive business-to-business (B2B)
shopping service.
"Companies must transform massive amounts of data quickly into
insights for understanding customer motives and delivering greater value."
- Donna Bennett, SAS alliance manager
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