IN THIS ISSUE

HOW CAN WE REPRESENT SUBJECTIVE BELIEFS IN AUTOMATED SYSTEMS?
GTE UTILIZES HP FOR DATA WAREHOUSE SOLUTION
IDC LOOKS AT MARKET TRENDS FOR ANALYTIC SOFTWARE

 

REPRESENTING SUBJECTIVE BELIEFS IN AUTOMATED SYSTEMS
By Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:
 

When analyzing data, interesting patterns can result from two basic approaches. One is a deviation from an objectively determined standard. The second is a deviation from a subjectively held belief. Both approaches are valid for finding significant and meaningful trends hidden in data. In this column, I focus on the latter approach and how a Bayesian framework be used to capture subjective beliefs in automated systems for data analysis.
 

HP ANSWERS GTE WIRELESS' DATA WAREHOUSING CALL

In the highly competitive wireless telecommunications industry, customer service has replaced price as the differentiator when it comes to retaining and growing a customer base. When GTE Wireless wanted to increase its customer service offerings, it turned to Hewlett-Packard Company for proven data warehouse solutions.
 

BUILD & BUY MKTS FOR ANALYTIC SW SOLUTIONS TO EXCEED

IDC estimates the worldwide build market (data warehousing software tools) will grow to $11.2 billion by 2003 while the buy market (analytic applications software) will be less than half that at almost $5.2 billion. In both markets, however, the big story will be customer relationship management (CRM) applications.
 

MPSI TO ADOPT MORE AGGRESSIVE INTERNET STRATEGY

MPSI's strategic initiatives began with a major overhaul of its core product, a decision support system for retail analysis. The second phase is the completion of a dynamic model appropriate for distribution across the globe and across industries.
 

Federated Chooses Acxiom to Enhance Direct Marketing
Acxiom will design, build and implement an enterprise-wide customer information data warehouse that will contain all of Federated's customer information and transactions.

Bindley Western Launches Sales Force Automation, DW Program
Through the use of this tool, the sales force will be able to greatly improve its effectiveness, by reacting more rapidly to competitive situations and managing time and assets more efficiently within the marketplace.

Bioreason, Pharmacia, Upjohn to Improve Screening Data Analysis
Process improvements include the use of automated knowledge engineering and knowledge discovery from data mining, virtual screening applications through the Internet, and the use of integrated customer-application service provider (ASP) teams.

CyberTech, Unisys to Develop SAP BI Warehouse
The solutions will help simplify and speed the transformation of SAP R/3 data into more meaningful information for analysis by executives for more effective decision-making.

XML-Enabled Version of dfPower Now Available from Dataflux
DataFlux becomes the only company in the data quality industry to deliver an XML-enabled data quality solution.

Information Builders Renews Commitment to the MS DW Alliance
By joining the Microsoft Data Warehouse Alliance 2000, Information Builders has committed itself to supporting the Microsoft Data Warehousing Framework 2000, an open architecture for building business intelligence and analytical applications based on the open standards and services built into the Windowsr 2000 operating system, Microsoft SQL Server and Microsoft Officer 2000.

Inprise/Borland Forms New Company to Open-Source InterBase
Inprise/Borland announced the formation of a new company that will provide service, support and hosting for a new version of InterBase, the first open-source embedded relational database product.

Knosys Integrates ProClarity Analytical Platform With MS
The ProClarity Analytical Platform, with its ActiveX component architecture and completely open object model, enables organizations to easily insert customized, world-class analytical capabilities into the Office 2000 tools its business users employ most.

Compaq, Unisys Deliver 32-Prcsr Servers for Win2000 Datacenter
The relationship will join the powerful and scalable Unisys CMP processor architecture with Compaq's industry-standard server expertise to meet ultra-demanding single server e-business and data center requirements.

Visual Numerics Unveils Solution for Analyzing Complex BI Data
iDecision combines advanced data visualization tools with data access technology to help users gain knowledge from corporate databases.

WhiteCross Shifts to ASP Model for Analytical Applications
Offering an innovative solution for detailed performance analysis for businesses, including e-commerce and telecommunications, WhiteCross Systems announced its capabilities as an Application Service Provider (ASP).

Wine.com Deploys BI Solution
Wine.com uses Agog Software's e-business scorecards and Cognos' Web-based analysis and reporting solution as a key component of its e-business infrastructure.

"The tremendous growth in total customer relationship management application software is a sure sign of the future growth of the CRM analytic segment."

• Henry Morris, VP, IDC Data Warehousing and Information Access research

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